The Economic Naturalist's Field Guide: Common Sense Principles for Troubled Times

Robert H. Frank

An internationally renowned economist, Robert H. Frank, Professor of Management and Economics at the Johnson Graduate School of Management, Cornell University, is an expert on the ways emotions, values and consumer behavior affect markets and economics. Frank is widely recognized for his monthly contributions to the "Economic View” column in The New York Times and is an acclaimed author.

Join the GPCC as FOX 29’s Bruce Gordon uncovers Frank’s observations on the current state and future of our economy. Frank will also field questions from the audience.

In his most recent book, The Economic Naturalist's Field Guide: Common Sense Principles for Troubled Times, Frank shows how behavioral economics can illuminate some of the most important issues of our times, such as tax policy, financial investment, and everyday decisions about saving and spending. This book as well as his previous bestselling book, The Economic Naturalist: In Search of Explanations for Everyday Enigmas, will be available for purchase at the program.

The Hub, Cira Centre
2929 Arch Street, Suite 200
Philadelphia, PA 19103

This is a TICKETED event; for registration and additional information, please click here